PUBLIC RELATIONS
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COPYWRITING
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MEDIA
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creative press releases
consummate copywriting
captivating speeches
cogent crisis communications
compelling scripts
ABOUT
The Crescent Consultancy offers you blue-chip writing, PR and media services at affordable, freelance rates.
I am Deryck Wilson, founder and principal. A law graduate, I've been honing my PR and writing skills for more than 30 years, operating both as a consultant and in-house.
My experience spans the public sector (including NHS), education, legal and professional services, charities, property, construction and manufacturing.
In a nutshell, I’ll help you get your message across. Whether it's creating attention-grabbing news stories to engaging web copy; from compelling scripts and speeches to assured issue management, I've been there and done it.
An experienced and creative communications professional, I’m available for ad-hoc projects or full-blown campaigns.
If this sounds interesting, do feel free to get in touch for an exploratory chat.
SERVICES
MEDIA RELATIONS
Good publicity does wonders for your reputation and helps you stand out from the crowd.
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I can identify your newsworthy stories and present them for maximum coverage.
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From press releases to opinion pieces, this is a truly cost-effective way to tell the world about your organisation; its successes, innovations, products, services and people.
CASE STUDIES
Nothing tells your story with such immediacy and impact as a case study: the true real-life account of your services in action.
I’ll show you how it’s done and help you achieve positive exposure that really connects with your target audience.
ISSUES MANAGEMENT
Even the best, most honourable organisations come in for criticism sometimes. When it’s your turn to face hostile questions or adverse comment, you want someone with the right skills and experience to fight your corner.
From NHS scandals to viral Facebook campaigns, I’ve helped organisations face the flack and come out smelling of roses.
COPYWRITING
Anyone can write - but precious few can produce compelling copy that engages and persuades the reader.
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I can add power and lyricism to your literature, your marketing materials, website, social platforms and reports.
MEDIA TRAINING
Most of us are perfectly capable of conducting an interesting, informative interview with the press or broadcast media.
The problem is, we often get hung up by negative thoughts, dubious myths or simple fear of the unknown.
My media training provides a straightforward, tried-and-tested formula to beating the jitters and delivering a confident media interview.
SCRIPTS AND SPEECHES
Knowing how to pace a script or pen a speech with just the right feel is no mean feat.
Whether you want them rolling in the aisles or choking back the tears, just hand over the brief and I’ll deliver.
CLIENTS
PAST AND PRESENT
NHS: West Midlands Health Authority; South Staffordshire Health; Burton Hospitals; Russells Hall Hospital
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SOCIAL CARE: Staffordshire Social Services; Adoption and Fostering Services
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PROBATION: West Midlands Probation; Hereford & Worcester Probation
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PROFESSIONAL AND REPRESENTATIVE BODIES: British Veterinary Association; Irish Export Board; Timber Trades Federation
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PROFESSIONAL SERVICES: Pickering & Butters, Solicitors; Britannia Building Society
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PROPERTY: Stoford Developments (Birmingham); Northfield Investments (Manchester); Threadneedle Property (London)
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BUILDING AND CONSTRUCTION: AMEC Group; Fairclough Homes; Crosby Homes
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CHARITY: PDSA; British Red Cross; Animal Welfare Foundation
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EDUCATION: Staffordshire University
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MANUFACTURING: BICC Cables; Hoechst Animal Health; TI Group
TESTIMONIALS
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"Deryck is simply the finest writer I have worked with - and I’ve worked with many!”
David Elliot, chairman, West Midlands Health Authority and formerly Bartle Bogle Hegarty, Advertising.
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"Professional, creative and effective PR support. Very reliable and well suited to our needs."
James Wallbank, partner, Pickering & Butters, solicitors
“A very creative communicator and keeps a calm head in a crisis”
Tony Hill, chief executive, Burton Hospitals
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"He has a well-deserved reputation for reliability and creative verve."
Simon Craven, head of corporate communications, Britannia.
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“It's been great working with Deryck on various projects. He always gives a wise, supportive steer.”
Sean Wensley, former president, British Veterinary Association.
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“Fantastic media training - really friendly and helpful” Ann Sykes, veterinary surgeon.
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“I always know when Deryck sends me a story it’s going to be high standard and right for my readers.”
John Bradbury, former Birmingham Post editor
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“I would recommend Deryck 100% for his outstanding PR skills and ability to work with people.”
Stephen Key, senior partner, Edson Evers PR
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CONTACT
For any enquiries, please fill in the following contact form:
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